A visually driven, analytical creative, I'm equally skilled in creating incredible user experience through voice, visuals, and executing digital ad strategy. While holding almost two decades of experience creating consumer-facing content and experience for big brands and startups, I'm also versed in the technical aspects of online experience and always working to perfect lightning connection between a brand's ideas, and initiatives, and its consumers.

I got my first job working at Vogue Magazine and cut my teeth there as an editor and since then have worked with companies on their brand, digital, and market strategy. I've had the pleasure of working with: Nasdaq, Vogue, W, New York Magazine, The Cut, Allure, Estée Lauder, Moda Operandi, NARS, MAC cosmetics, Net-a-Porter, Gap Inc., and more.

I've worked with the top companies helping them articulate both purpose (what this thing does) and consumer desire (why you cannot walk away without this thing) in a product or service through compelling copy and visuals, all without losing the overall vision and mood of the brand in a way that translates across all markets. I can help you define what your brand is based on the product and your demographic, but from there, give you insight on how to clearly translate your brand's value both visually and verbally, to achieve not just sales but also die-hard loyalty from your audience.